Medialink Opens London Webcasting Studio

LONDON, Oct. 23 /U.S. Newswire/ -- To meet the increasing demandfrom its corporate clients for video webcasting services, MedialinkWorldwide Incorporated (Nasdaq: MDLK) today formally opened adedicated, purpose-built professional webcasting studio in itsLondon offices.

"Webcasting is revolutionizing business communications andMedialink is now fully equipped to provide corporate communicatorswith a first-class, end-to-end solution," said Ivan Purdie, ManagingDirector of the Company's International operations. "From creativecounsel to professional facilities and the vast Internet streamingcapabilities of Akamai Technologies, we can now provide corporationswith the most powerful communications resources to reachprofessionals at their desktops and consumers in their homes."

The studio, located in Medialink's central London facilities, isfully equipped to broadcast live webcasts as well as record longerprogram formats for clients' Internet and Intranet needs. The studiois so flexible it can service professional broadcast, radio andmedia training requirements.

"The studio facilities enable companies and organizations tofully utilitize Medialink's global services under one roof whilemaintaining the highest of production standards," Purdie added. "Asthe world converges to the Web, Medialink is in the forefront tocontinually provide the most powerful communications capabilitiesfor our 2,500 clients."

Medialink's webcasting production unit has produced hundreds ofwebcasts ranging from investor presentations to new product launchesand internal communications as well as breaking news.

"More and more of our projects are now spread across the newmedia mix and it has always been our goal to offer the best and mostadvanced facilities available," said Julian Fisher, Vice Presidentof International Operations. "This action further confirms ourposition as leaders in our field."

Medialink, founded in 1986, is based in New York and maintainsoffices in Los Angeles, Washington, Chicago, Boston, Dallas, Atlantaand San Francisco. The Company's public relations research and mediaanalysis division is operated from offices in Portsmouth, N.H., andNorwalk, Conn. Medialink's international hub is based in London,which also operates a network of affiliates worldwide. Medialink(www.medialink.com) is the world leader in providing video and audioproduction and satellite distribution, Internet webcasting services,press release distribution and still photography for 2,500corporations, public relations agencies and other organizationsseeking to communicate their news to the public via the media. Itsresearch and analysis services help those clients understand howthey are being covered in the traditional media and the Internet andto gauge the impact of their communications efforts.

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With the exception of the historical information contained in therelease, the matters described herein contain forward-lookingstatements that are made pursuant to the Safe Harbor provisions ofthe Private Securities Litigation Reform Act of 1995. Suchstatements involve various risks that may cause actual results todiffer materially. These risks include, but are not limited to, theability of the Company to grow internally or by acquisition, and tointegrate acquired businesses, changing industry and competitiveconditions, significant fluctuations in exchange rates, and otherrisks outside the control of the Company referred to in theCompany's registration statement and periodic reports filed with theSecurities and Exchange Commission.

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INTERNET BUSINESS